“Nothing is lost, everything is transformed!” is Bolflex’s motto, which inspired an original runway show in the last edition of Portugal Fashion. In the Noble Hall, at Alfândega do Porto, the brand from Felgueiras surprise the audience with footwear made of reused materials from waste, thus reinforcing a more ecological, circular and sustainable industrial and social vision.
“Rubber is our expertise and, along the way, we discovered that it was possible to reuse polymers. Bolflex used to waste 150 tons of raw material but, after much effort, we realized it was possible to reuse that waste and transform it within the manufacturing process.”, explained the Founder and CEO, António Ferreira.
Hence, Bolflex Group has developed a new range of products. These products, such as E-Rubber® and R-Skin® are based in a unique in Europe and patented devulcanization technology, which creates a similar product to virgin rubber that can be reintroduced into the manufacturing process.
Wastes arrive from England and Spain and are treated, thus gaining a new life in new products. And the result was presented at Portugal Fashion with comfort footwear totally produced from Bolflex’s waste.
“Coffee grounds, hay, cork, leaves, old canvas, and everything that you can image, can be incorporated”. According to the CEO, “the sky is the limit” on this matter. “Me and my team are very thrilled and still have plenty to work on. In fact, we have already began working with old shoes, which are great news”, added, guaranteeing that “there’s a lot of demand”.
Marita Moreno wins “Fashion, sustainability, and business” award by MOMAD Madrid
Marita Moreno is a Portuguese sustainable brand. During the second edition of the “Fashion, sustainability, and business” award at MOMAD Madrid, it won the award. This international trade fair focuses on the latest fashion trends for footwear and accessories, and distinguished the concept shown by artisan, designer and sculptor Marita Setas Ferro.
The image of the brand and product, in addition to the design, materials used, and social responsibility character, was what the jurors assessed when deciding to give this award to Marita Moreno, and entitling her to a stand of her own during the coming edition of MOMAD, scheduled for February 2020.
The 2020 spring-summer season by this Portuguese brand presents shoes made from Pinatex, a material made from pineapple fibres that substitutes leather, and recycled sports soles. Also, original purses shaped like backpacks lined with cork, waterproof paper and recycled microfiber.