NeroGiardini is the history of a Made in Italy brand also regarded as a role model by universities. It was created in Monte San Pietrangeli as a workshop, back in 1975. Today, it is the leading name in footwear collections for men, women, and children, and produces 3 million pairs of shoes every year. Enrico Bracalente is the founder and only manager, and has always focused on end consumer satisfaction, while taking pride in the Made in Italy seal.
The great novelty by NeroGiardini is the NG collection addressing Millennials, with aggressive lines and trendy materials. A growing number of young consumers follow the Italian brand on social networks, so the company decided to create a collection for consumers aged 20 to 35. As a result, the 2019-2020 autumn-winter collection by NG was highly successful, confirming what social networks tell about NeroGiardini: the company thinks of its clients when creating collections.
B2B communication with commercial clients
The new logistics B2B platform has been exclusively created for prompt reply to clients, so NeroGiardini and retailers can communicate fluently. The first logistics hub has been operating since 2012, and classifies orders for delivery. There is no other like this modern center in the European footwear sector. Now, a second center was created, also in the heart of the Marche footwear district, to be able to respond even more precisely and efficiently to market demands, so that repeat orders in Italy and abroad are guaranteed to be promptly delivered. Retailers and the company maintain fluent communications by mean of the B2B platform.