“Gallery Shoes is well established on the market and a firm fixture on the international tradeshow calendar. It is a key date for the industry with a format that provides an inspiring blueprint. The attraction of the gallery-like vibe of the Areal Böhler is one thing, but persuading the exhibitors to present themselves in a completely new way was another. Today we are seeing that not only were our specifications accepted but they have also given the shoe business a new lease of life and brought a breath of fresh air to the European shoe fair scene. This image transformation was necessary and is also showing shoe retailers what change at a tradeshow can look like”, explain the responsible.
“For us, fashion and shoes are inseparable. The catwalk is like a microcosmos representing the expertise of our sister tradeshow formats, which are increasingly growing closer together due to the convenient dates. 45% of the professional buyers attending fashion fair Gallery earlier in the season came specifically to view and order shoes, bags, leather goods, jewelry and accessories,” sums up the CEO Ulrike Kohler.
At the upcoming edition (10–12 March), the registration process in particular will be surprising visitors with a number of new digital updates: new visitor software is making it possible for online admission tickets to be saved in the Wallet app. And the typical counters in the entrance area will be replaced by new, modern digital registration columns that will facilitate communication and break down barriers.