MICAM1

The 50th anniversary edition (88th Micam) concludes on a positive note at the Rho Fiera Milano. The event was attended by 44,076 trade visitors, including 60% from abroad, who were able to peruse a wide range of exhibits offered by 1303 companies. Attendance figures showed a 0.94% increase in individual visitor numbers compared with February2019. In particular, dealers from abroad rose by almost 2% while there was a 0.55% drop in the number of Italians. On the international front, we continued to see substantial numbers of visitors from China and Hong Kong, due to the fact that the show did not coincide with holidays in those countries; we also had a 10% increase in attendees from our neighbor, Switzerland. Traditional European markets substantially held up while we saw a double-digit drop in visitors from Russia (-12.85%) and Ukraine(-8.68%).Micam 88was the first edition under the guidance of the new Chair Siro Badon: “Trade fairs continue to provide our companies with a great opportunity to do business and, seeing the results, we are proud of the success of this edition which confirms Micam’s standing as the world’s leading footwear trade show”. “Our association –continues Badon–will continue to help our companies internationalize their business, using every possible means to bring together quality products and buyers who are capable of appreciating them–with particular reference to the Russian and Ukrainian markets which, as was already forecast prior to the event, are shrinking”. The edition which has just concluded marked an important anniversary: fifty years since the first edition of the fair. A symbolic and pivotal moment for the industry which is undergoing a significant transformation, both as regards the production process and the whole ethos surrounding footwear, including the way it is perceived by the final consumer. The next edition of Micam from 16 to19 February 2020, with the F/W 2020-2021collections.

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