Groupe Royer is a major company specializing in footwear marketing, founded in France by Louis Royer in 1945. Today, the group is managed by members of the third generation of this family, and has become a leading company in European markets for this sector. In France, Groupe Royer distributes more than 50 brands of footwear and textile brands.
The Spanish subsidiary of this group, Iberroyer, is currently managed by Andoni Olabarri Guesalaga, a renowned professional with great experience in the sector, who fills this position since October of 2018, and is in charge of maintaining and empowering the presence of represented brands and labels in national markets. “Spanish and Portuguese markets are covered by means of external agents, and the portfolio comprises nine top-level brands and labels in the comfort and kids&fashion sectors. The Group is always open to adding new brands, in accordance to needs detected in national markets”, Olabarri explains.
In Spain, Iberroyer represents Kickers, Aster, Mod8, Robeez, Pare Gabia and Kelian, in the kids&fashion sector, and Hush Puppies, Luxat and Scholl, which correspond to the comfort lines.
Bridging the generation gap, Kickers is an international brand with a distinct personality inspired by a unique vision. Established in 1970, this unique, original, authentic French brand has a close connection with the music world, its story having begun with the musical Hair that reflected the strong libertarian movement of the day.
With each collection, Kickers takes inspiration from the season’s key trends, drawing on its heritage to constantly reinvent itself. With almost 50 years behind it, the cross-generational brand now offers ultra-comfortable, fashionable adults’ and children’s footwear made from natural materials.
Capitalising on its history and its unrivalled know-how the Aster children’s footwear brand was founded in 1913 to guide children’s first steps with quality shoes tailored to their needs.
Aster’s expertise, the use of premium leathers and capacity for innovation make it the only French footwear brand exclusively for children.
Because babies’ and children’s feet are delicate and developing all the time, it is important to protect them and help them grow properly. Synonymous with excellence, quality and authenticity, Aster draws on its past and the eternal values of childhood to create a neo-classical universe.
Mod8 is inspired by streetwear and sportswear codes, the centre of gravity for kids’ fashion.
Bold, stylish, creative, affordable, loved by kids and parents alike, the brand is on trend with cool shoes that kids are proud to wear and parents are happy to buy. Its collections feature urban influences, combining decorative details and finishing at affordable prices.
The brand was created in 1994 by a young mother, Sandra Wilson who enjoyed huge success when she handcrafted a pair of brightly coloured, soft leather shoes for her baby son, Robert.
Robeez is now the market leader for soft-sole leather shoes for newborns and children up to four years old. Combining the best know-how and highest quality materials, Robeez makes soft-soled shoes for babies in the early years of childhood to help them grow properly and capture the magic of everyday moments.
Pare Gabia is a true story – that of an espadrille maker, Jean Corbun, who founded the company in Sainte Marie de Gosse in 1935, and his son, who perpetuated the family tradition and unique know-how: espadrilles are still made with care according to time-honoured techniques.
Pare Gabia means “without equal” in the Basque language. The phrase was inscribed in the bottom of the moulds used to make the rubber soles of the espadrilles and was adopted as the brand name. The Pare Gabia logo, which uses a Basque font, appeared in the 1950s.
Espadrilles consist of a braided jute sole and a fabric upper. At Pare Gabia, the thread is dyed in the same bath as the cotton fibre used for the 15cm-wide woven upper, specifically made for each espadrille. The technique of Pare Gabia makes each pair unique.